Rather than sulk when we got the lovely news that Drake pushed his album release date back to the same day as Malik's single, we decided to make it a part of the rollout strategy. Thanks Drake.

Following the theme of Digital/Internet/Social Media/Memes, below is shortform content used for pre-release that alludes to the message of the song + Malik's 2023 mixtape "SONIT" (short for "Sleep On It")

Pre-Release Rollout Material